It’s no secret that the “old school” styles of getting news are dying a slow, painful death. Ever since the start of the internet people have going online for news instead of ordering the daily paper. It’s no secret as to why; the internet is more convenient, there are more choices of sources, it’s free, it’s often more entertaining, you can access it faster, and you don’t have the clutter of giant papers in your living room waiting to be used to start the fire next time the family is over for S’mores. Granted you don’t get the already-printed coupons that come with the paper or the funny comics at your fingertips but let’s face it, those are easily found online.
Newspapers are very aware that the benefits of news online outweigh the benefits of the traditional newspaper but the battle still goes on! The reason: they still haven’t figured out how to keep up their revenue. If you ask me, the smart thing would have been to start charging their online readers as soon as they started publishing online (maybe not as high of a price as the hard copies, but something to help make up the difference). But they missed that ship and now that they’ve waited it will be impossible for them to charge and keep their readers, no matter how good the articles are.
So what are they doing? Well, according to Mashable: Social Media there are Ten Ways Newspapers are Using Social Media to Save the Industry and 7 Ways Print Magazines are Using Social Media to Engage Readers. Instead of boring you with going into all 17 ways these print sources are turning to social media for help I’ll give you a quick overview.
Newspapers have to get creative. Aside from generally getting into Facebook and Twitter to post headlines and updates they are getting into blogging. Creating a blog for readers to be able to share their stories is what one newspaper decided to try. “The Toronto Globe and Mail uses Cover It Live, a live-blogging/discussion tool that provides interactive coverage of breaking news and live events such as conferences and hearings. Real-time comments, audio and video postings, and polls are among the types of content that can be recorded and then embedded in the story..” Another site compiles photos of news photographers and then judges them for the best ones.
Magazines have always been more of a ‘social talk’ style so they have put a focus on having a communication with their readers. Expanding content and giving readers a chance to chat with the editors and even give their opinion on the content has been a success for them. Magazines have even been lucky enough to get away with monetizing their social media sites. But I think the basic idea here is that although printed material such as newspapers and magazines have had a rough time adjusting to the whole internet thing, they are coming up with ways to stay afloat in the social media sea.